Announcing brand new Southwest Airlines flights to Hawaii was one of the buzziest airline news stories of 2018, and we wanted to celebrate! Leading up to the first flights in each of three major hubs (Oakland, San Jose, & San Diego) we created a three-story, popup countdown calendar and invited thousands of people to attend. Each night for two hours people gathered to celebrate the countdown, enjoy Hawaiian themed entertainment and decor, and register for the chance to win huge prizes like free round trip tickets to Hawaii on Southwest Airlines. Over 6 thousand people came to each event and we made a huge splash in each market.

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I was the Production Director on this project, managing a production team of 4 in all elements of engagement, budget, timeline, fabrication, venue logistics, permitting. I was also a member of the senior team that developed and pitched the concept to the client.

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