
MILWAUKEE BREWERS + SOUTHWEST VR EXPERIENCE
Milwaukee loves the Brewers -- so much so that they are one of the only baseball fans in the nation that have huge tailgates before every single game. Southwest wanted to support this love for the team by giving fans a glimpse behind the scenes. So, we built the first-ever unmanned, self-led VR periscope. Working with the Milwaukee Brewers and the MLB, we went backstage and filmed locations like the locker room, the roof catwalk, and the field during batting practice. Guests loved the experience and during each game hundreds of people got an exclusive look behind the curtain of their favorite team.
I was the Production Lead for this project. I handled conceptual design, fabrication, permitting, rights approvals, vendor management, storyboarding, budget, and timelines.