Artistry Studio came to us seeking a way to launch their new product line in the midst of the Covid-19 pandemic -- and we blew them away. We developed an extensive social media campaign leveraging product photo assets that we captured via a completely remote photoshoot, and gathered influencers from across the country to demo product and share the results with their followers. The culmination of the campaign was a 2-day Virtual Retreat via a custom microsite and interactive video player where sellers and consumers came together for lifestyle-based classes highlighting the benefits of the products. With over 4K unique viewers, it is easy to say that the event was a hit!

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I was the Production Director on this project, managing a production team of 2 in all elements of remote livestream production, content development, technical run of show, engagement, budget, timeline, set production, production of exclusive influencer kits, and the development of personalized livestream equipment kits. I was also a member of the senior team that developed and pitched the concept to the client.

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