SOUTHWEST CALIFORNIA FOOD TOUR

Southwest wanted to reach a younger demographic, so we produced their largest, most Instagram-worthy stunt ever -- breakfast in San Diego, lunch in San Jose, and dinner in Burbank -- all in one day. 

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A stunt only an airline could accomplish, our California food tour brought together actors (Corbin Bleu), influencers (like Joe Amabile and Kendall Long), and contest winners to create a buzzworthy campaign that would live as a commercial on Youtube and Instagram. We coordinated 4 different camera crews, 3 restaurants, 3 bus services, 2 hotels, 3 production teams and and one airline for a single day that was scheduled to pinpoint accuracy

The result was a traveling and foodie Millennial fever dream and a day that our viewers and our participants will not soon forget. 

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I was the Production Director on this project, managing an internal production team of 3 in all elements of experience development, run of show, logistics, kit development, partnership procurement, budgeting, film production, permitting, etc. I was also the originator of the concept and I was a member of the senior team that sold the concept to the client.

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